For Micro-Creators (5K–100K Followers)

Instant sponsorship pricing calculator for creators

Drop in your stats, see a suggested rate range, and then save it into a media kit. No guessing, no pressure.

Beta access: calculate instantly. Sign up only if you want to save results.
What You Get
In seconds you will see:
Suggested rate range Your numbers
Transparent CPM logic No fluff
Share-ready summary Save it
Try the calculator below — no signup required

Try the calculator (no signup required)

Calculate a fair sponsorship range in seconds. Sign up only if you want to save it and generate a media kit.

Assumes a primarily US/Canada audience. You can refine this after signup.

Recommended Range
$—
Enter your inputs to see a suggested range.
The breakdown will appear here after you calculate.
Want to save this range and generate a media kit?
Sign Up to Save + Get Media Kit

Why creators underprice (and how to fix it)

Three problems every creator faces — and the data-backed solutions.

🤔

You're guessing your rates

Rates swing wildly by niche, platform, and engagement. Without benchmarks, most creators price too low.

THE FIX
Clear CPM-based ranges built from your metrics and early creator feedback.
💸

Brands are lowballing you

It's hard to counter-offer without evidence. Most creators accept the first offer out of fear.

THE FIX
Negotiation prompts help you draft confident counter-offers.
📊

No idea what others charge

Creators keep rates private. You're flying blind without access to real market data.

THE FIX
A community rate index is growing as the beta adds more creator data.

How It Works

Three steps to confident, data-backed pricing.

STEP 1

Enter your metrics

Tell us your platform, follower count, average views, engagement rate, and niche. Takes 30 seconds.

Example Input:
Platform TikTok
Followers 42,000
Avg. Views 120,000
Engagement 4.1%
Your Recommended Rate:
Your range appears here
✓ Transparent CPM logic
✓ Adjusted for your niche & engagement
STEP 2

Get your data-backed rate

See a transparent CPM breakdown with multipliers for niche, engagement, and geography. Know exactly how we calculated your range.

STEP 3

Close the deal with confidence

Generate a professional media kit, get AI-powered negotiation scripts, and track every deal in your dashboard.

  • ✓
    Auto-generated media kit PDF
  • ✓
    AI counter-offer suggestions
  • ✓
    Deal tracking dashboard
Tools Included:
📄 Media Kit Generator
Professional PDF in seconds
🤖 AI Negotiation Assistant
Counter-offers backed by data
📊 Analytics Dashboard
Track every pitch & close

Simple, Transparent Pricing

Choose the plan that fits your workflow. Upgrade or cancel anytime.

Starter

$9 /month

For creators just getting started with brand deals.

Get Started
  • ✓
    Unlimited pricing calculations
  • ✓
    Basic media kit generator
  • ✓
    Email support
Most Popular

Pro

$19 /month

For creators actively negotiating brand partnerships.

Get Started
Everything in Starter, plus:
  • ✓
    Benchmarks dashboard
  • ✓
    Smart counter-offer suggestions
  • ✓
    Priority access to new features

Premium

$29 /month

For power users maximizing every deal.

Get Started
Everything in Pro, plus:
  • ✓
    Full rate index access
  • ✓
    AI negotiation assistant
  • ✓
    Quarterly niche reports
  • ✓
    Dedicated support
✨ All plans include: Instant setup • Cancel anytime • 7-day money-back guarantee

Early feedback from creators

Honest notes from beta users testing the calculator.

"It gave me a clearer starting point for my rates instead of guessing."

Creator in beauty niche

"Having a benchmark range makes it easier to push back on low offers."

Gaming creator

"I like that it turns my stats into actual numbers I can send to brands."

Lifestyle creator
Wortha is in beta and currently working with a small group of creators. We’re being intentional and transparent as we grow.

FAQ

Who is Wortha for?
Wortha is built for micro-creators (5K–100K followers) who are actively pitching brands or receiving sponsorship offers. If you've ever wondered "am I charging enough?" or "how do I counter this offer?" — this is for you. We're focused on independent creators who negotiate their own deals, not those with full-time managers.
Do I need an agency to use this?
No. Wortha is designed specifically for independent creators who don't have agents or managers. The AI negotiation assistant and benchmarks dashboard give you the same data-backed confidence that agencies provide their clients — without the 20-40% commission cut.
Is this only for one platform?
We support TikTok, YouTube, Instagram, and other social platforms.
Can I change plans later?
Yes. You can upgrade, downgrade, or cancel anytime from your billing portal.
Will my pricing data be shared?
Individual data stays private. Aggregated, anonymized data may be used to improve benchmarks.

Built for creators undercharging on brand deals

I’m Max, the founder of Wortha. After watching creators guess on their sponsorship rates and leave money on the table, I built this tool to turn their real stats into fair pricing ranges. The goal is simple: help you stop underpricing and start negotiating with confidence.

Wortha is a bootstrapped beta product — I’m iterating directly with early users, so your feedback genuinely shapes where this goes.

Connect with Max on LinkedIn